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When Off-duty Social Media Posts Cross the Line

Top Social Media Platforms: A Deep Dive into Today's Most Influential  Choices - TheDailyGuardian

When Off-duty Social Media Posts Cross the Line

The reactions of many Americans that resulted from the attempted assassination of the former president, have caused employers to evaluate their own messages about values, ethics, and communications in and out of their workplaces.  The line between personal and professional life has blurred significantly with the rise of social media. While it’s a platform for self-expression and connection, it can also be a minefield for employees. Even posts made outside of working hours can have serious repercussions for employees’ careers and your business.

Impact on the Company and the Employee

Employers spend significant time and money to establish their brands.  Yet, a single negative, offensive, or discriminatory employee post can reflect badly on the company and can damage its reputation and customer relationships.  

Most employees may not realize that their own personal brand is linked to their employers.  For this reason, most companies maintain and communicate strict social media policies that outline acceptable and unacceptable online behavior.  A violation of these policies, including outside of working hours, can result in disciplinary action up to and including termination.

Other unacceptable behaviors can include cyberbullying and harassment that may be directed at colleagues, customers, or even the company.  Such content can create a hostile work environment and may also result in legal action.  Disclosing company information, trade secrets, and customer information, can also lead to employment and legal consequences.

Protecting Your Reputation

Posts on public media become part of the company’s professional image.  Even if information is revealed inadvertently, the impact can be significant and long lasting.  If your company requires a review of your social media policy or needs your first one developed and communicated to your staff, we can help.  Contact OneSource HR solutions and our HR Professionals will be happy to assist you.

 

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